Overview
ArtLex Motors is a real client project we designed and built end to end: a premium, four-page website for a luxury auto-body shop. We owned the brand identity, the page design, the custom theme, and the responsive front-end build, then deployed it live.
The Challenge
The shop does meticulous, high-end work, but had no online presence to match. They needed a site that looked as premium as what they deliver in the bay — something credible enough to set the right expectation before a customer ever walks in, across every service they offer.
Our Approach
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1
Brand & identity
Set the visual language first — a chrome-text wordmark, type system, and color direction that read as premium and stayed consistent across every page.
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2
Editorial service spreads
Replaced a flat list of services with full-width editorial spreads — each service gets room to breathe, with imagery, detail, and a clear path to get in touch.
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3
Custom theme & chrome text
Built a bespoke design system — no template — with a signature chrome-text treatment applied consistently to headings and the wordmark to tie the four pages together.
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4
Responsive build
Hand-built the front-end to be fast and fully responsive, so the site looks right from a wide desktop down to a phone, with images and layout adapting cleanly.
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5
Deploy
Took it live and handed it off — a polished, working site the shop owns, ready to point customers to.
The Result
A polished, fast, fully responsive four-page site that gives the shop a premium online presence to match their work.
Tech Stack
- Front-end: hand-coded HTML & CSS — no template, no page builder
- Design system: custom theme with a chrome-text identity and a shared component vocabulary
- Layout: fully responsive across desktop, tablet, and mobile
- Delivery: deployed live, with the code and assets handed off to the client
ArtLex Motors is the worked example of our Websites — Premium Build tier.