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A premium presence for ArtLex Motors.

A premium four-page website for a luxury auto-body shop — dark editorial theme, chrome-text identity, and full service spreads, designed and built end to end.

  • Web Design
  • Front-End
  • Custom Theme
  • Responsive

Live demo link coming soon — pending client sign-off on public naming.

A luxury vehicle, representing the premium auto-body work behind the ArtLex Motors website
ArtLex Motors — placeholder imagery pending a screenshot of the live site.

Overview

ArtLex Motors is a real client project we designed and built end to end: a premium, four-page website for a luxury auto-body shop. We owned the brand identity, the page design, the custom theme, and the responsive front-end build, then deployed it live.

The Challenge

The shop does meticulous, high-end work, but had no online presence to match. They needed a site that looked as premium as what they deliver in the bay — something credible enough to set the right expectation before a customer ever walks in, across every service they offer.

Our Approach

  1. Brand & identity

    Set the visual language first — a chrome-text wordmark, type system, and color direction that read as premium and stayed consistent across every page.

  2. Editorial service spreads

    Replaced a flat list of services with full-width editorial spreads — each service gets room to breathe, with imagery, detail, and a clear path to get in touch.

  3. Custom theme & chrome text

    Built a bespoke design system — no template — with a signature chrome-text treatment applied consistently to headings and the wordmark to tie the four pages together.

  4. Responsive build

    Hand-built the front-end to be fast and fully responsive, so the site looks right from a wide desktop down to a phone, with images and layout adapting cleanly.

  5. Deploy

    Took it live and handed it off — a polished, working site the shop owns, ready to point customers to.

The Result

A polished, fast, fully responsive four-page site that gives the shop a premium online presence to match their work.

Tech Stack

  • Front-end: hand-coded HTML & CSS — no template, no page builder
  • Design system: custom theme with a chrome-text identity and a shared component vocabulary
  • Layout: fully responsive across desktop, tablet, and mobile
  • Delivery: deployed live, with the code and assets handed off to the client

ArtLex Motors is the worked example of our Websites — Premium Build tier.

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